It’s not a logo, it’s not a website: if you have to choose one thing, we recommend prioritizing a photoshoot–or a brandshoot. Two reasons:
1 / A folder of professionally-shot photos and/or video will serve you longterm in many ways, from social to websites to emails to ads.
2 / Collaborating with a photographer (along with a creative consultant like us) on a concept and overall look+feel is a huge jumping off point for anything else branding-wise.